Google Panda odsad pogađa web stranice u većini svjetskih jezika, uključujući hrvatski, srpski i slovenski

Google je potvrdio kako je njihova izmjena algoritmu za pretraživanje Panda aktivirana za većinu svjetskih jezika osim kineskog, japanskog i korejskog. Google želi Pandom sniziti pozicije web stranica loše kvalitete i sadržaja te korisnici dati time pristup kvalitetnijem internetskom sadržaju. Panda je početkom godine aktivirana za stranice na engleskom jeziku u SAD-u, a u travnju je aktivirana za engleske upite širom svijeta.

Što panda smatra kvalitetnom web stranicom

Kako bi pomogao vlasnicima web stranica u razvijanju kvalitetnih projekata koji će se dobro pozicionirati na njihovoj tražilici, Google je naveo niz pitanja koja će vam pomoći i koje prenosimo u cijelosti:

• Would you trust the information presented in this article?
• Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
• Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
• Would you be comfortable giving your credit card information to this site?
• Does this article have spelling, stylistic, or factual errors?
• Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
• Does the article provide original content or information, original reporting, original research, or original analysis?
• Does the page provide substantial value when compared to other pages in search results?
• How much quality control is done on content?
• Does the article describe both sides of a story?
• Is the site a recognized authority on its topic?
• Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
• Was the article edited well, or does it appear sloppy or hastily produced?
• For a health related query, would you trust information from this site?
• Would you recognize this site as an authoritative source when mentioned by name?
• Does this article provide a complete or comprehensive description of the topic?
• Does this article contain insightful analysis or interesting information that is beyond obvious?
• Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
• Does this article have an excessive amount of ads that distract from or interfere with the main content?
• Would you expect to see this article in a printed magazine, encyclopedia or book?
• Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
• Are the pages produced with great care and attention to detail vs. less attention to detail?
• Would users complain when they see pages from this site?