Marketingaši, tko želi primjerak knjige o oglašavanju 'Hacker, Maker, Teacher, Thief'?

Marketingaši, tko želi primjerak knjige o oglašavanju ‘Hacker, Maker, Teacher, Thief’?

Sve što trebate znati o novom dobu marketinga, inovacijama i promjenama koje vas čekaju u profesiji sada možete naći u novoj knjizi Hacker, Maker, Teacher, Thief: Advertising’s Next Generation, koju potpisuje čak 35 autora iz kolektiva CreativeSocial, skupine interaktivnih kreativnih direktora i poduzetnika poznatih po svojim događanjima i publikacijama - posljednju od njih možete pribaviti na nadolazećem Weekend Media Festivalu ili u sklopu nagradne igre na Netokraciji. Čitajte dalje!

hackerSve što trebate znati o novom dobu marketinga, inovacijama i promjenama koje vas čekaju u profesiji sada možete naći u novoj knjizi Hacker, Maker, Teacher, Thief: Advertising’s Next Generation, koju potpisuje čak 35 autora iz kolektiva CreativeSocial, skupine interaktivnih kreativnih direktora i poduzetnika poznatih po svojim događanjima i publikacijama – posljednju od njih možete pribaviti na nadolazećem Weekend Media Festivalu ili u sklopu nagradne igre na Netokraciji!

35 stručnjaka u jednoj knjizi

Oglašavanje, kreativnost, kultura, obrazovanje, inovacije, budućnost – o tome 35 marketinških stručnjaka priča u ovoj knjizi. Zanimljive priče i poglavlja, koja će vas privući provokativnim naslovima, čine ovu knjigu osnovnim štivom u novom i digitaliziranom dobu marketinga. Otkrit će vam nove stvari i zabaviti vas – što je i svrha marketinga, zar ne?

Poglavlje koje potpisuje Scott Morrison, marketinški stručnjak o kojem smo već pisali, zove se What the f**k do clients know about great advertising i bavi se pitanjem kvalitetnog oglašavanja, dobrim i lošim praksama za agencije te, pogodili ste, klijente. Zanimljivo je vidjeti kako stručnjaci poput Morrisa oglašavanje još uvijek nazivaju “magijom”, a sposobnost za promjene “mudima”.

Zbog straha od neuspjeha, zbog straha od gubitka posla, zbog straha od političke nekorektnosti – negdje putem oglašivačka je industrija izgubila muda. Agencije su sukrivac tome – dopustili su da se rasvijetli dio magije.

Scott Morrison bio je direktor marketinga za Diesel UK
Scott Morrison bio je direktor marketinga za Diesel UK

Po svoju kopiju na Weekend Media Festival – ili Netokraciju

Scott Morrison bit će na Weekend Media Festivalu koji će se održati za nekoliko tjedana. Tamo možete nabaviti svoj primjerak knjige Hacker, Maker, Teacher, Thief: Advertising’s Next Generation i upoznati ovog legendarnog marketingaša.

Ako pak ne planirate potegnuti do ovog marketinškog festivala, prvi primjerci prodaju se na Lulu.com. A jedan sretnik svoj primjerak može osvojiti i na Netokraciji! Samo u komentarima ispod teksta navedite barem deset autora koji su sudjelovali na kreiranju ove knjige (nije puno – jednog smo vam već odali). Komentare možete ostavljati do sutra, četvrtak, 4. rujna, do ponoći, a 5. rujna proglašavamo pobjednika koji će biti određen nasumičnim odabirom. Pobjednik knjigu može preuzeti na WMF-u ili na drugi način, o kojemu ćemo se dogovoriti naknadno – ne zaboravite ostaviti ispravnu e-mail adresu da vas možemo kontaktirati.

Sretno!

Dodatak, 5. 9. Hvala svima na sudjelovanju! Jedan je komentar diskvalificiran, jer je postavljen nakon isteka roka, a između ostalih 32 odlučio je random.org. Knjigu dobiva Darko, koji će dobiti uskoro e-mail o detaljima oko preuzimanja nagrade. Ostali – knjigu možete nabaviti na Weekend Media Festivalu ili putem stranice Lulu.com.

Komentari

  1. AdamK

    AdamK

    03. 09. 2014. u 11:10 am Odgovori

    Alex Lavery, Ana Andjelic, Anders Gustafsson, Anders Sjostedt,Ben Cooper, Bridget Jung, Daniele Fiandaca, Dave Bedwood, Dave Birss, Erkki Izarra, Flo Heiss, Scott Morisson 🙂

    • Lucija

      Lucija

      04. 09. 2014. u 3:24 pm Odgovori

      Alex Lavery
      Dave Bedwood
      Daniele Fiandaca
      Dave Birss
      Flo Heiss
      Laura Jordan Bambach
      Mark Earls
      Patrick Collister
      Seb Royce
      James Kirk
      Jake Attree
      Jon Burkhart
      John V Willshire
      Jon Barnes
      Mark Anderson

    • leell00

      leell00

      04. 09. 2014. u 9:54 pm Odgovori

      Alex Lavery, Partner & Creative Director, P&S
      Daniele Fiandaca, Head of Innovation, Cheil and Co-founder, CreativeSocial
      Dave Bedwood, Creative Director, M&C Saatchi
      Dave Birss, Founder of Additive and OneDayCodeSchool.com, Editor at Large, The Drum
      Flo Heiss, Studio Heiss
      Jake Attree, Creative, Dare
      Jon Burkhart, Founder, Real-time Content Labs
      Laura Jordan Bambach, Creative Partner, Mr President / President D&AD
      James Kirk, Creative Director, Breed & Craft
      John V Willshire, Founder, Smithery

  2. Mestro67

    Mestro67

    03. 09. 2014. u 11:12 am Odgovori

    Alex Lavery, Partner & Creative Director, P&S
    Daniele Fiandaca, Head of Innovation, Cheil and Co-founder, CreativeSocial
    Dave Bedwood, Creative Director, M&C Saatchi
    Dave Birss, Founder of Additive and OneDayCodeSchool.com, Editor at Large, The Drum
    Flo Heiss, Studio Heiss
    Jake Attree, Creative, Dare
    Jon Burkhart, Founder, Real-time Content Labs
    Laura Jordan Bambach, Creative Partner, Mr President / President D&AD
    James Kirk, Creative Director, Breed & Craft
    John V Willshire, Founder, Smithery

  3. Tvrtko

    Tvrtko

    03. 09. 2014. u 11:26 am Odgovori

    Alex Lavery
    Daniele Fiandaca
    Dave Bedwood
    Dave Birss
    Flo Heiss
    Jake Attree
    Jon Burkhart
    Laura Jordan Bambach
    James Kirk
    John V Willshire
    Mark Anderson
    Patrick Collister
    Scott Morrison
    Seb Royce

  4. marko

    marko

    03. 09. 2014. u 11:26 am Odgovori

    Alex Lavery
    Daniele Fiandaca
    Dave Bedwood
    Dave Birss
    Flo Heiss
    Jake Attree
    Jan Burkhart
    Laura Jordan Bambach
    James Kirk
    John V Willshire
    Jon Barnes
    Mark Anderson

  5. Boris

    Boris

    03. 09. 2014. u 11:42 am Odgovori

    Alex Lavery
    Daniele Fiandaca
    Dave Bedwood
    Dave Birss
    Daniele Fiandaca
    Carl W. Jones
    Jake Attree
    Jon Burkhart
    Laura Jordan Bambach
    James Kirk
    John V Willshire
    Mark Anderson

  6. Zoran

    Zoran

    03. 09. 2014. u 12:28 pm Odgovori

    Alex Lavery,Daniele Fiandaca,Dave Bedwood,Dave Birss,Flo Heiss,Jake Attree,Jon Burkhart,Laura Jordan Bambach,James Kirk,John V Willshire,Mark Anderson,Patrick Collister,Scott Morrison,Seb Royce…

  7. Dobitnik Knjige

    Dobitnik Knjige

    03. 09. 2014. u 12:56 pm Odgovori

    Autori:
    Flo Heiss
    Jake Attree
    Jan Burkhart
    Laura Jordan Bambach
    James Kirk
    John V Willshire
    Jon Barnes
    Mark Anderson
    Patrick Collister
    Scott Morrison
    Seb Royce
    Ben Cooper
    Carl W. Jones
    Bridget Jung
    Alex Lavery
    Daniele Fiandaca
    Dave Bedwood
    Dave Birss

  8. Darko

    Darko

    03. 09. 2014. u 1:22 pm Odgovori

    Alex Lavery
    Daniele Fiandaca
    Dave Bedwood
    Dave Birss
    Flo Heiss
    Jake Attree
    Jan Burkhart
    Laura Jordan Bambach
    James Kirk
    John V Willshire
    Jon Barnes
    Mark Anderson

  9. Vorozhi

    Vorozhi

    03. 09. 2014. u 1:32 pm Odgovori

    Alex Lavery, Ana Andjelic, Anders Gustafsson, Anders Sjostedt, Ben Cooper, Bridget Jung, Carl W. Jones, Daniele Fiandaca, Dave Bedwood, Dave Birss, Erkki Izarra, Flo Heiss, Jake Attree, James Kirk, Jan Burkhart, John V Willshire, Jon Barnes, Jon Burkhart, Laura Jordan Bambach, Mark Anderson, Patrick Collister, Scott Morrison, Seb Royce

  10. Marko

    Marko

    03. 09. 2014. u 4:09 pm Odgovori

    Alex Lavery, Daniele Fiandaca, Dave Bedwood, Dave Birss, Flo Heiss, Jake Attree, Jon Burkhart, Laura Jordan Bambach, James Kirk, John V Willshire, Jon Barnes, Mark Anderson, Mark Earls, Patrick Collister, Scott Morrison i Seb Royce. 🙂

  11. Mila

    Mila

    03. 09. 2014. u 4:16 pm Odgovori

    Alex Lavery, Ana Andjelic, Anders Gustafsson, Anders Sjostedt, Ben Cooper, Bridget Juna, Carl W. Jones, Daniele Fiandaca, Dave Bedwood, Dave Birss, Erkki Izarra, Flo Heiss, Gareth Kay, Jake Attree, James Cooper, James Kirk, James Stewart, James Wallman, Jana Savic Rastovac, John V. Willshire, Jon Barnes, Jon Burkhart, Cole, Laura Jordan Baunbach, Marc Lewis, Mark Anderson, Mark Earls, Patrick Collister, Pierre Odendaal, Sam Ball, Schott Morrison, Seb Clayton, Tim Buesing, Vladimir Cosic 🙂

  12. Jana

    Jana

    03. 09. 2014. u 4:55 pm Odgovori

    Bridget Jung
    Dave Bedwood
    Dave Birss
    Flo Heiss
    Jana Savic Rastovac
    John V Willshire
    Jon Barnes
    Jon Burkhart
    Laura Jordan Bambach
    Marc Lewis
    Mark Anderson
    Mark Earls
    Patrick Collister
    Pierre Odendaal
    Sam Ball
    Scott Morrison
    Seb Royce
    Steve Clayton
    Tim Buesing
    Vladimir Ćosić

  13. Maja

    Maja

    03. 09. 2014. u 5:27 pm Odgovori

    Hacker, Maker, Teacher, Thief; Advertising’s Next Generation
    Author list:

    Alex Lavery, Partner & Creative Director, P&S

    Ana Andjelic, Group Strategy Director, Spring Studios

    Anders Gustafsson, Creative Director, TBWA \ Media Arts Lab

    Anders Sjostedt, Partnership Director, Hyper Island

    Ben Cooper, Group Innovation Director, M&C Saatchi Sydney

    Bridget Jung, Chief Creative Officer, DigitasLBi Paris

    Carl W. Jones. Assistant Professor, Faculty of Design at OCAD University, Toronto. Pop Culture Engineer in Miami Ad School, Mexico City.

    Daniele Fiandaca, Head of Innovation, Cheil and Co-founder, Creative Social

    Dave Bedwood, Creative Director, M&C Saatchi

    Dave Birss, Founder of Additive and OneDayCodeSchool.com, Editor at Large, The Drum

    Erkki Izarra, Director, Portfolio Marketability & Propositions, Microsoft

    Flo Heiss, Studio Heiss

    Gareth Kay, founding partner, Zeus Jones San Francisco.

    Jake Attree, Creative, Dare

    James Cooper, Head of Creative, Betaworks

    James Kirk, Creative Director, Breed & Craft

    James Stewart, Chief Content Creator, Geneva Film Co.

    James Wallman, trend forecaster, journalist, presenter, author

    Jana Savic Rastovac, Creative Director, McCann Belgrade

    John V Willshire, Founder, Smithery

    Jon Barnes, Relationship Manager, Hyper Island.

    Jon Burkhart, Content Strategist, Copywriter, Author

    Julian Cole, Head of Comms Planning, BBH NY

    Laura Jordan Bambach, Creative Partner, Mr President / President D&AD

    Marc Lewis, Dean, School of Communication Arts

    Mark Anderson, Co-founder and Managing Director at We Love Digital

    Mark Earls, Founder, HERD

    Patrick Collister, Head of Design, Google Zoo NACE

    Pierre Odendaal, Chief Creative Officer, McCann Johannesburg and McCann Worldgroup Africa.

    Sam Ball,Creative Partner, Lean Mean Fighting Machine.

    Scott Morrison, Founder, The Business Accelerator

    Seb Royce, Chief Creative Officer, Rockabox

    Steve Clayton, Associate Creative Director, McCann

    Tim Buesing, Creative Director, Reactive

    Vladimir Ćosić, Creative Director, McCann Belgrade

  14. Jelena

    Jelena

    03. 09. 2014. u 8:49 pm Odgovori

    Alex Lavery
    Daniele Fiandaca
    Dave Bedwood
    Dave Birss
    Flo Heiss
    Jake Attree
    Jan Burkhart
    Laura Jordan Bambach
    James Kirk
    John V Willshire
    Jon Barnes
    Mark Anderson

  15. Tina

    Tina

    04. 09. 2014. u 12:38 am Odgovori

    Julian Cole, James Kirk, Vladimir Ćosić, Pierre Odendaal, Marc Lewis, Julian Cole, Patrick Collister, Jake Attree, Daniele Fiandaca, Alex Lavery

  16. Nedim

    Nedim

    04. 09. 2014. u 1:22 am Odgovori

    Alex Lavery
    Daniele Fiandaca
    Dave Bedwood
    Dave Birss
    Flo Heiss
    Jake Attree
    Jan Burkhart
    Laura Jordan Bambach
    James Kirk
    John V Willshire
    Jon Barnes
    Mark Ander

  17. Domagoj

    Domagoj

    04. 09. 2014. u 7:59 am Odgovori

    Alex Lavery, Ana Andjelic, Anders Gustafsson, Anders Sjostedt, Ben Cooper, Bridget Jung, Carl W. Jones, Daniele Fiandaca, Dave Bedwood, Dave Birss, Erkki Izarra, Flo Heiss, Jake Attree, James Kirk, Jan Burkhart, John V Willshire, Jon Barnes, Jon Burkhart, Laura Jordan Bambach, Mark Anderson, Patrick Collister, Scott Morrison, Seb Royce

  18. Ivan

    Ivan

    04. 09. 2014. u 8:43 am Odgovori

    Alex Lavery, Ana Andjelic, Anders Gustafsson, Anders Sjostedt, Ben Cooper, Bridget Jung, Carl W. Jones, Daniele Fiandaca, Dave Bedwood, Dave Birss, Erkki Izarra, Flo Heiss, Gareth Kay, Jake Attree, James Cooper, James Kirk, James Stewart, James Wallman, Jana Savic Rastovac, John V Willshire, Jon Barnes, Jon Burkhart, Julian Cole, Laura Jordan Bambach, Marc Lewis, Mark Anderson, Mark Earls, Patrick Collister, Pierre Odendaal, Sam Ball, Scott Morrison, Seb Royce, Steve Clayton, Tim Buesing, Vladimir Ćosić

  19. Barbara

    Barbara

    04. 09. 2014. u 1:49 pm Odgovori

    Alex Lavery
    Daniele Fiandaca
    Dave Bedwood
    Dave Birss
    Flo Heiss
    Jake Attree
    Jon Burkhart
    Laura Jordan Bambach
    James Kirk
    John V Willshire
    Jon Barnes
    Mark Anderson
    Mark Earls
    Patrick Collister
    Scott Morrison
    Seb Royce

  20. kt07

    kt07

    04. 09. 2014. u 4:43 pm Odgovori

    Alex Lavery, Partner & Creative Director, P&S
    Ana Andjelic, Group Strategy Director, Spring Studios
    Anders Gustafsson, Creative Director, TBWA \ Media Arts Lab
    Anders Sjostedt, Partnership Director, Hyper Island
    Ben Cooper, Group Innovation Director, M&C Saatchi Sydney
    Bridget Jung, Chief Creative Officer, DigitasLBi Paris
    Carl W. Jones. Assistant Professor, Faculty of Design at OCAD University, Toronto. Pop Culture Engineer in Miami Ad School, Mexico City.
    Daniele Fiandaca, Head of Innovation, Cheil and Co-founder, Creative Social
    Dave Bedwood, Creative Director, M&C Saatchi
    Dave Birss, Founder of Additive and OneDayCodeSchool.com, Editor at Large, The Drum
    Erkki Izarra, Director, Portfolio Marketability & Propositions, Microsoft
    Flo Heiss, Studio Heiss
    Gareth Kay, founding partner, Zeus Jones San Francisco.
    Jake Attree, Creative, Dare
    James Cooper, Head of Creative, Betaworks
    James Kirk, Creative Director, Breed & Craft
    James Stewart, Chief Content Creator, Geneva Film Co.
    James Wallman, trend forecaster, journalist, presenter, author
    Jana Savic Rastovac, Creative Director, McCann Belgrade
    John V Willshire, Founder, Smithery
    Jon Barnes, Relationship Manager, Hyper Island.
    Jon Burkhart, Content Strategist, Copywriter, Author
    Julian Cole, Head of Comms Planning, BBH NY
    Laura Jordan Bambach, Creative Partner, Mr President / President D&AD
    Marc Lewis, Dean, School of Communication Arts
    Mark Anderson, Co-founder and Managing Director at We Love Digital
    Mark Earls, Founder, HERD
    Patrick Collister, Head of Design, Google Zoo NACE
    Pierre Odendaal, Chief Creative Officer, McCann Johannesburg and McCann Worldgroup Africa.
    Sam Ball,Creative Partner, Lean Mean Fighting Machine.
    Scott Morrison, Founder, The Business Accelerator
    Seb Royce, Chief Creative Officer, Rockabox
    Steve Clayton, Associate Creative Director, McCann
    Tim Buesing, Creative Director, Reactive
    Vladimir Ćosić, Creative Director, McCann Belgrade

  21. Dinko Tipurić

    Dinko Tipurić

    04. 09. 2014. u 7:45 pm Odgovori

    Alex Lavery
    Ana Andjelic
    Anders Gustafsson
    Anders Sjostedt
    Ben Cooper
    Bridget Jung
    Carl W. Jones
    Daniele Fiandaca
    Dave Bedwood
    Dave Birss
    Erkki Izarra
    Flo Heiss
    Gareth Kay
    Jake Attree
    James Cooper
    James Kirk
    James Stewart
    James Wallman
    Jana Savic Rastovac
    John V Willshire
    Jon Barnes
    Jon Burkhart
    Julian Cole
    Laura Jordan Bambach
    Marc Lewis
    Mark Anderson
    Mark Earls
    Patrick Collister
    Pierre Odendaal
    Sam Ball
    Scott Morrison
    Seb Royce
    Steve Clayton
    Tim Buesing
    Vladimir Ćosić

  22. Josipa

    Josipa

    04. 09. 2014. u 8:23 pm Odgovori

    Alex Lavery, Ana Andjelic, Anders Gustafsson, Anders Sjostedt, Ben Cooper, Bridget Jung, Carl W. Jones, Daniele Fiandaca, Dave Bedwood, Dave Birss, Erkki Izarra, Flo Heiss, Gareth Kay, Jake Attree, James Cooper, James Kirk, James Stewart, James Wallman, Jana Savic Rastovac, John V Willshire, Jon Barnes, Jon Burkhart, Julian Cole, Laura Jordan Bambach, Marc Lewis, Mark Anderson, Mark Earls, Patrick Collister, Pierre Odendaal, Sam Ball, Scott Morrison, Seb Royce, Steve Clayton, Tim Buesing, Vladimir Ćosić

  23. Marko

    Marko

    04. 09. 2014. u 9:50 pm Odgovori

    Alex Lavery
    Dave Bedwood
    Daniele Fiandaca
    Dave Birss
    Flo Heiss
    Laura Jordan Bambach
    Mark Earls
    Patrick Collister
    Seb Royce
    James Kirk
    Jake Attree

  24. Marko.p

    Marko.p

    05. 09. 2014. u 9:39 am Odgovori

    Alex Lavery
    Dave Bedwood
    Daniele Fiandaca
    Dave Birss
    Flo Heiss
    Laura Jordan Bambach
    Mark Earls
    Patrick Collister
    Seb Royce
    James Kirk
    Jake Attree
    Jon Burkhart
    John V Willshire
    Jon Barnes
    Mark Anderson

  25. Matea M

    Matea M

    05. 09. 2014. u 1:14 pm Odgovori

    Alex Lavery, Partner & Creative Director, P&S

    Ana Andjelic, Group Strategy Director, Spring Studios

    Anders Gustafsson, Creative Director, TBWA \ Media Arts Lab

    Anders Sjostedt, Partnership Director, Hyper Island

    Ben Cooper, Group Innovation Director, M&C Saatchi Sydney

    Bridget Jung, Chief Creative Officer, DigitasLBi Paris

    Carl W. Jones. Assistant Professor, Faculty of Design at OCAD University, Toronto. Pop Culture Engineer in Miami Ad School, Mexico City.

    Daniele Fiandaca, Head of Innovation, Cheil and Co-founder, Creative Social

    Dave Bedwood, Creative Director, M&C Saatchi

    Dave Birss, Founder of Additive and OneDayCodeSchool.com, Editor at Large, The Drum

    Erkki Izarra, Director, Portfolio Marketability & Propositions, Microsoft

    Flo Heiss, Studio Heiss

    Gareth Kay, founding partner, Zeus Jones San Francisco.

    Jake Attree, Creative, Dare

    James Cooper, Head of Creative, Betaworks

    James Kirk, Creative Director, Breed & Craft

    James Stewart, Chief Content Creator, Geneva Film Co.

    James Wallman, trend forecaster, journalist, presenter, author

    Jana Savic Rastovac, Creative Director, McCann Belgrade

    John V Willshire, Founder, Smithery

    Jon Barnes, Relationship Manager, Hyper Island.

    Jon Burkhart, Content Strategist, Copywriter, Author

    Julian Cole, Head of Comms Planning, BBH NY

    Laura Jordan Bambach, Creative Partner, Mr President / President D&AD

    Marc Lewis, Dean, School of Communication Arts

    Mark Anderson, Co-founder and Managing Director at We Love Digital

    Mark Earls, Founder, HERD

    Patrick Collister, Head of Design, Google Zoo NACE

    Pierre Odendaal, Chief Creative Officer, McCann Johannesburg and McCann Worldgroup Africa.

    Sam Ball,Creative Partner, Lean Mean Fighting Machine.

    Scott Morrison, Founder, The Business Accelerator

    Seb Royce, Chief Creative Officer, Rockabox

    Steve Clayton, Associate Creative Director, McCann

    Tim Buesing, Creative Director, Reactive

    Vladimir Ćosić, Creative Director, McCann Belgrade

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