Marketingaši, tko želi primjerak knjige o oglašavanju ‘Hacker, Maker, Teacher, Thief’?
Martina Vuksan
03. 09. 2014.
Sve što trebate znati o novom dobu marketinga, inovacijama i promjenama koje vas čekaju u profesiji sada možete naći u novoj knjizi Hacker, Maker, Teacher, Thief: Advertising’s Next Generation, koju potpisuje čak 35 autora iz kolektiva CreativeSocial, skupine interaktivnih kreativnih direktora i poduzetnika poznatih po svojim događanjima i publikacijama - posljednju od njih možete pribaviti na nadolazećem Weekend Media Festivalu ili u sklopu nagradne igre na Netokraciji. Čitajte dalje!
Sve što trebate znati o novom dobu marketinga, inovacijama i promjenama koje vas čekaju u profesiji sada možete naći u novoj knjizi Hacker, Maker, Teacher, Thief: Advertising’s Next Generation, koju potpisuje čak 35 autora iz kolektiva CreativeSocial, skupine interaktivnih kreativnih direktora i poduzetnika poznatih po svojim događanjima i publikacijama – posljednju od njih možete pribaviti na nadolazećem Weekend Media Festivalu ili u sklopu nagradne igre na Netokraciji!
35 stručnjaka u jednoj knjizi
Oglašavanje, kreativnost, kultura, obrazovanje, inovacije, budućnost – o tome 35 marketinških stručnjaka priča u ovoj knjizi. Zanimljive priče i poglavlja, koja će vas privući provokativnim naslovima, čine ovu knjigu osnovnim štivom u novom i digitaliziranom dobu marketinga. Otkrit će vam nove stvari i zabaviti vas – što je i svrha marketinga, zar ne?
Poglavlje koje potpisuje Scott Morrison, marketinški stručnjak o kojem smo već pisali, zove se What the f**k do clients know about great advertising i bavi se pitanjem kvalitetnog oglašavanja, dobrim i lošim praksama za agencije te, pogodili ste, klijente. Zanimljivo je vidjeti kako stručnjaci poput Morrisa oglašavanje još uvijek nazivaju “magijom”, a sposobnost za promjene “mudima”.
Zbog straha od neuspjeha, zbog straha od gubitka posla, zbog straha od političke nekorektnosti – negdje putem oglašivačka je industrija izgubila muda. Agencije su sukrivac tome – dopustili su da se rasvijetli dio magije.
Po svoju kopiju na Weekend Media Festival – ili Netokraciju
Scott Morrison bit će na Weekend Media Festivalu koji će se održati za nekoliko tjedana. Tamo možete nabaviti svoj primjerak knjige Hacker, Maker, Teacher, Thief: Advertising’s Next Generation i upoznati ovog legendarnog marketingaša.
Ako pak ne planirate potegnuti do ovog marketinškog festivala, prvi primjerci prodaju se na Lulu.com. A jedan sretnik svoj primjerak može osvojiti i na Netokraciji! Samo u komentarima ispod teksta navedite barem deset autora koji su sudjelovali na kreiranju ove knjige (nije puno – jednog smo vam već odali). Komentare možete ostavljati do sutra, četvrtak, 4. rujna, do ponoći, a 5. rujna proglašavamo pobjednika koji će biti određen nasumičnim odabirom. Pobjednik knjigu može preuzeti na WMF-u ili na drugi način, o kojemu ćemo se dogovoriti naknadno – ne zaboravite ostaviti ispravnu e-mail adresu da vas možemo kontaktirati.
Sretno!
Dodatak, 5. 9. Hvala svima na sudjelovanju! Jedan je komentar diskvalificiran, jer je postavljen nakon isteka roka, a između ostalih 32 odlučio je random.org. Knjigu dobiva Darko, koji će dobiti uskoro e-mail o detaljima oko preuzimanja nagrade. Ostali – knjigu možete nabaviti na Weekend Media Festivalu ili putem stranice Lulu.com.
Sukladno članku 94. Zakona o elektroničkim medijima, komentiranje članaka na Netokraciji dopušteno je samo korisnicima koji ostave svoje ime i prezime te mail adresu i prihvate pravila ponašanja.
Pravila ponašanja
Na Netokraciji za vas stvaramo kvalitetan, autorski potpisan sadržaj i zaista se veselimo vašim kvalitetnim, kontruktivnim komentarima. Poštujmo stoga jedni druge prilikom komentiranja, kao i Zakon, držeći se sljedećih pravila ponašanja:
Kako koristimo podatke koje ostavljate? Bacite oko na našu izjavu o privatnosti.
Sve ostale komentare ćemo s guštom spaliti, jer ne zaslužuju svoje mjesto na internetu.
Komentari
AdamK
03. 09. 2014. u 11:10 am
Alex Lavery, Ana Andjelic, Anders Gustafsson, Anders Sjostedt,Ben Cooper, Bridget Jung, Daniele Fiandaca, Dave Bedwood, Dave Birss, Erkki Izarra, Flo Heiss, Scott Morisson 🙂
Lucija
04. 09. 2014. u 3:24 pm
Alex Lavery
Dave Bedwood
Daniele Fiandaca
Dave Birss
Flo Heiss
Laura Jordan Bambach
Mark Earls
Patrick Collister
Seb Royce
James Kirk
Jake Attree
Jon Burkhart
John V Willshire
Jon Barnes
Mark Anderson
leell00
04. 09. 2014. u 9:54 pm
Alex Lavery, Partner & Creative Director, P&S
Daniele Fiandaca, Head of Innovation, Cheil and Co-founder, CreativeSocial
Dave Bedwood, Creative Director, M&C Saatchi
Dave Birss, Founder of Additive and OneDayCodeSchool.com, Editor at Large, The Drum
Flo Heiss, Studio Heiss
Jake Attree, Creative, Dare
Jon Burkhart, Founder, Real-time Content Labs
Laura Jordan Bambach, Creative Partner, Mr President / President D&AD
James Kirk, Creative Director, Breed & Craft
John V Willshire, Founder, Smithery
Mestro67
03. 09. 2014. u 11:12 am
Alex Lavery, Partner & Creative Director, P&S
Daniele Fiandaca, Head of Innovation, Cheil and Co-founder, CreativeSocial
Dave Bedwood, Creative Director, M&C Saatchi
Dave Birss, Founder of Additive and OneDayCodeSchool.com, Editor at Large, The Drum
Flo Heiss, Studio Heiss
Jake Attree, Creative, Dare
Jon Burkhart, Founder, Real-time Content Labs
Laura Jordan Bambach, Creative Partner, Mr President / President D&AD
James Kirk, Creative Director, Breed & Craft
John V Willshire, Founder, Smithery
Yuki
03. 09. 2014. u 11:20 am
Alex Lavery
Ana Andjelic
Anders Gustafsson
Anders Sjostedt
Ben Cooper
Bridget Jung
Carl W. Jones
Daniele Fiandaca
Dave Bedwood
Dave Birss
Sonja Skenderovic
03. 09. 2014. u 11:21 am
Scott Morrison, Alex Lavery, Daniele Fiandaca, Dave Bedwood, Dave Birss, Flo Heiss, Jake Attree, Jon Burhart, Laura Jordan Bambach, James Kirk
Tvrtko
03. 09. 2014. u 11:26 am
Alex Lavery
Daniele Fiandaca
Dave Bedwood
Dave Birss
Flo Heiss
Jake Attree
Jon Burkhart
Laura Jordan Bambach
James Kirk
John V Willshire
Mark Anderson
Patrick Collister
Scott Morrison
Seb Royce
marko
03. 09. 2014. u 11:26 am
Alex Lavery
Daniele Fiandaca
Dave Bedwood
Dave Birss
Flo Heiss
Jake Attree
Jan Burkhart
Laura Jordan Bambach
James Kirk
John V Willshire
Jon Barnes
Mark Anderson
Boris
03. 09. 2014. u 11:42 am
Alex Lavery
Daniele Fiandaca
Dave Bedwood
Dave Birss
Daniele Fiandaca
Carl W. Jones
Jake Attree
Jon Burkhart
Laura Jordan Bambach
James Kirk
John V Willshire
Mark Anderson
Matija Grebenić
03. 09. 2014. u 12:12 pm
Alex Lavery
Daniele Fiandaca
Dave Bedwood
Dave Birss
Flo Heiss
Jake Attree
Jan Burkhart
Laura Jordan Bambach
James Kirk
John V Willshire
Jon Barnes
Mark Anderson
Jerko
03. 09. 2014. u 12:13 pm
Alex Lavery
Daniele Fiandaca
Dave Bedwood
Dave Birss
Flo Heiss
Jake Attree
Jon Burkhart
Laura Jordan Bambach
James Kirk
John V Willshire
Zoran
03. 09. 2014. u 12:28 pm
Alex Lavery,Daniele Fiandaca,Dave Bedwood,Dave Birss,Flo Heiss,Jake Attree,Jon Burkhart,Laura Jordan Bambach,James Kirk,John V Willshire,Mark Anderson,Patrick Collister,Scott Morrison,Seb Royce…
Dobitnik Knjige
03. 09. 2014. u 12:56 pm
Autori:
Flo Heiss
Jake Attree
Jan Burkhart
Laura Jordan Bambach
James Kirk
John V Willshire
Jon Barnes
Mark Anderson
Patrick Collister
Scott Morrison
Seb Royce
Ben Cooper
Carl W. Jones
Bridget Jung
Alex Lavery
Daniele Fiandaca
Dave Bedwood
Dave Birss
Darko
03. 09. 2014. u 1:22 pm
Alex Lavery
Daniele Fiandaca
Dave Bedwood
Dave Birss
Flo Heiss
Jake Attree
Jan Burkhart
Laura Jordan Bambach
James Kirk
John V Willshire
Jon Barnes
Mark Anderson
Vorozhi
03. 09. 2014. u 1:32 pm
Alex Lavery, Ana Andjelic, Anders Gustafsson, Anders Sjostedt, Ben Cooper, Bridget Jung, Carl W. Jones, Daniele Fiandaca, Dave Bedwood, Dave Birss, Erkki Izarra, Flo Heiss, Jake Attree, James Kirk, Jan Burkhart, John V Willshire, Jon Barnes, Jon Burkhart, Laura Jordan Bambach, Mark Anderson, Patrick Collister, Scott Morrison, Seb Royce
Marko
03. 09. 2014. u 4:09 pm
Alex Lavery, Daniele Fiandaca, Dave Bedwood, Dave Birss, Flo Heiss, Jake Attree, Jon Burkhart, Laura Jordan Bambach, James Kirk, John V Willshire, Jon Barnes, Mark Anderson, Mark Earls, Patrick Collister, Scott Morrison i Seb Royce. 🙂
Mila
03. 09. 2014. u 4:16 pm
Alex Lavery, Ana Andjelic, Anders Gustafsson, Anders Sjostedt, Ben Cooper, Bridget Juna, Carl W. Jones, Daniele Fiandaca, Dave Bedwood, Dave Birss, Erkki Izarra, Flo Heiss, Gareth Kay, Jake Attree, James Cooper, James Kirk, James Stewart, James Wallman, Jana Savic Rastovac, John V. Willshire, Jon Barnes, Jon Burkhart, Cole, Laura Jordan Baunbach, Marc Lewis, Mark Anderson, Mark Earls, Patrick Collister, Pierre Odendaal, Sam Ball, Schott Morrison, Seb Clayton, Tim Buesing, Vladimir Cosic 🙂
Jana
03. 09. 2014. u 4:55 pm
Bridget Jung
Dave Bedwood
Dave Birss
Flo Heiss
Jana Savic Rastovac
John V Willshire
Jon Barnes
Jon Burkhart
Laura Jordan Bambach
Marc Lewis
Mark Anderson
Mark Earls
Patrick Collister
Pierre Odendaal
Sam Ball
Scott Morrison
Seb Royce
Steve Clayton
Tim Buesing
Vladimir Ćosić
Marinko Tumbas
03. 09. 2014. u 5:04 pm
Patrick Collister, Scott Morrison, Mark Anderson, John V Willshire, James Kirk, Laura Jordan Bambach, Jake Attree, Flo Heiss, Dave Bedwood, Alex Lavery, Seb Royce
Maja
03. 09. 2014. u 5:27 pm
Hacker, Maker, Teacher, Thief; Advertising’s Next Generation
Author list:
Alex Lavery, Partner & Creative Director, P&S
Ana Andjelic, Group Strategy Director, Spring Studios
Anders Gustafsson, Creative Director, TBWA \ Media Arts Lab
Anders Sjostedt, Partnership Director, Hyper Island
Ben Cooper, Group Innovation Director, M&C Saatchi Sydney
Bridget Jung, Chief Creative Officer, DigitasLBi Paris
Carl W. Jones. Assistant Professor, Faculty of Design at OCAD University, Toronto. Pop Culture Engineer in Miami Ad School, Mexico City.
Daniele Fiandaca, Head of Innovation, Cheil and Co-founder, Creative Social
Dave Bedwood, Creative Director, M&C Saatchi
Dave Birss, Founder of Additive and OneDayCodeSchool.com, Editor at Large, The Drum
Erkki Izarra, Director, Portfolio Marketability & Propositions, Microsoft
Flo Heiss, Studio Heiss
Gareth Kay, founding partner, Zeus Jones San Francisco.
Jake Attree, Creative, Dare
James Cooper, Head of Creative, Betaworks
James Kirk, Creative Director, Breed & Craft
James Stewart, Chief Content Creator, Geneva Film Co.
James Wallman, trend forecaster, journalist, presenter, author
Jana Savic Rastovac, Creative Director, McCann Belgrade
John V Willshire, Founder, Smithery
Jon Barnes, Relationship Manager, Hyper Island.
Jon Burkhart, Content Strategist, Copywriter, Author
Julian Cole, Head of Comms Planning, BBH NY
Laura Jordan Bambach, Creative Partner, Mr President / President D&AD
Marc Lewis, Dean, School of Communication Arts
Mark Anderson, Co-founder and Managing Director at We Love Digital
Mark Earls, Founder, HERD
Patrick Collister, Head of Design, Google Zoo NACE
Pierre Odendaal, Chief Creative Officer, McCann Johannesburg and McCann Worldgroup Africa.
Sam Ball,Creative Partner, Lean Mean Fighting Machine.
Scott Morrison, Founder, The Business Accelerator
Seb Royce, Chief Creative Officer, Rockabox
Steve Clayton, Associate Creative Director, McCann
Tim Buesing, Creative Director, Reactive
Vladimir Ćosić, Creative Director, McCann Belgrade
Jelena
03. 09. 2014. u 8:49 pm
Alex Lavery
Daniele Fiandaca
Dave Bedwood
Dave Birss
Flo Heiss
Jake Attree
Jan Burkhart
Laura Jordan Bambach
James Kirk
John V Willshire
Jon Barnes
Mark Anderson
Boris K.
03. 09. 2014. u 11:23 pm
Patrick Collister
Scott Morrison
Mark Earls
Mark Anderson
Jon Barnes
John V Willshire
James Kirk
Laura Jordan Bambach
Jon Burkhart
Jake Attree
Tina
04. 09. 2014. u 12:38 am
Julian Cole, James Kirk, Vladimir Ćosić, Pierre Odendaal, Marc Lewis, Julian Cole, Patrick Collister, Jake Attree, Daniele Fiandaca, Alex Lavery
Nedim
04. 09. 2014. u 1:22 am
Alex Lavery
Daniele Fiandaca
Dave Bedwood
Dave Birss
Flo Heiss
Jake Attree
Jan Burkhart
Laura Jordan Bambach
James Kirk
John V Willshire
Jon Barnes
Mark Ander
Domagoj
04. 09. 2014. u 7:59 am
Alex Lavery, Ana Andjelic, Anders Gustafsson, Anders Sjostedt, Ben Cooper, Bridget Jung, Carl W. Jones, Daniele Fiandaca, Dave Bedwood, Dave Birss, Erkki Izarra, Flo Heiss, Jake Attree, James Kirk, Jan Burkhart, John V Willshire, Jon Barnes, Jon Burkhart, Laura Jordan Bambach, Mark Anderson, Patrick Collister, Scott Morrison, Seb Royce
Ivan
04. 09. 2014. u 8:43 am
Alex Lavery, Ana Andjelic, Anders Gustafsson, Anders Sjostedt, Ben Cooper, Bridget Jung, Carl W. Jones, Daniele Fiandaca, Dave Bedwood, Dave Birss, Erkki Izarra, Flo Heiss, Gareth Kay, Jake Attree, James Cooper, James Kirk, James Stewart, James Wallman, Jana Savic Rastovac, John V Willshire, Jon Barnes, Jon Burkhart, Julian Cole, Laura Jordan Bambach, Marc Lewis, Mark Anderson, Mark Earls, Patrick Collister, Pierre Odendaal, Sam Ball, Scott Morrison, Seb Royce, Steve Clayton, Tim Buesing, Vladimir Ćosić
Ena Kokanović
04. 09. 2014. u 11:52 am
Scott Morrison, Alex Lavery, Daniele Fiandaca, Dave Bedwood, Dave Birss, Flo Heiss, Jake Attree, Jon Burhart, Laura Jordan Bambach, James Kirk.
Barbara
04. 09. 2014. u 1:49 pm
Alex Lavery
Daniele Fiandaca
Dave Bedwood
Dave Birss
Flo Heiss
Jake Attree
Jon Burkhart
Laura Jordan Bambach
James Kirk
John V Willshire
Jon Barnes
Mark Anderson
Mark Earls
Patrick Collister
Scott Morrison
Seb Royce
kt07
04. 09. 2014. u 4:43 pm
Alex Lavery, Partner & Creative Director, P&S
Ana Andjelic, Group Strategy Director, Spring Studios
Anders Gustafsson, Creative Director, TBWA \ Media Arts Lab
Anders Sjostedt, Partnership Director, Hyper Island
Ben Cooper, Group Innovation Director, M&C Saatchi Sydney
Bridget Jung, Chief Creative Officer, DigitasLBi Paris
Carl W. Jones. Assistant Professor, Faculty of Design at OCAD University, Toronto. Pop Culture Engineer in Miami Ad School, Mexico City.
Daniele Fiandaca, Head of Innovation, Cheil and Co-founder, Creative Social
Dave Bedwood, Creative Director, M&C Saatchi
Dave Birss, Founder of Additive and OneDayCodeSchool.com, Editor at Large, The Drum
Erkki Izarra, Director, Portfolio Marketability & Propositions, Microsoft
Flo Heiss, Studio Heiss
Gareth Kay, founding partner, Zeus Jones San Francisco.
Jake Attree, Creative, Dare
James Cooper, Head of Creative, Betaworks
James Kirk, Creative Director, Breed & Craft
James Stewart, Chief Content Creator, Geneva Film Co.
James Wallman, trend forecaster, journalist, presenter, author
Jana Savic Rastovac, Creative Director, McCann Belgrade
John V Willshire, Founder, Smithery
Jon Barnes, Relationship Manager, Hyper Island.
Jon Burkhart, Content Strategist, Copywriter, Author
Julian Cole, Head of Comms Planning, BBH NY
Laura Jordan Bambach, Creative Partner, Mr President / President D&AD
Marc Lewis, Dean, School of Communication Arts
Mark Anderson, Co-founder and Managing Director at We Love Digital
Mark Earls, Founder, HERD
Patrick Collister, Head of Design, Google Zoo NACE
Pierre Odendaal, Chief Creative Officer, McCann Johannesburg and McCann Worldgroup Africa.
Sam Ball,Creative Partner, Lean Mean Fighting Machine.
Scott Morrison, Founder, The Business Accelerator
Seb Royce, Chief Creative Officer, Rockabox
Steve Clayton, Associate Creative Director, McCann
Tim Buesing, Creative Director, Reactive
Vladimir Ćosić, Creative Director, McCann Belgrade
Dinko Tipurić
04. 09. 2014. u 7:45 pm
Alex Lavery
Ana Andjelic
Anders Gustafsson
Anders Sjostedt
Ben Cooper
Bridget Jung
Carl W. Jones
Daniele Fiandaca
Dave Bedwood
Dave Birss
Erkki Izarra
Flo Heiss
Gareth Kay
Jake Attree
James Cooper
James Kirk
James Stewart
James Wallman
Jana Savic Rastovac
John V Willshire
Jon Barnes
Jon Burkhart
Julian Cole
Laura Jordan Bambach
Marc Lewis
Mark Anderson
Mark Earls
Patrick Collister
Pierre Odendaal
Sam Ball
Scott Morrison
Seb Royce
Steve Clayton
Tim Buesing
Vladimir Ćosić
Josipa
04. 09. 2014. u 8:23 pm
Alex Lavery, Ana Andjelic, Anders Gustafsson, Anders Sjostedt, Ben Cooper, Bridget Jung, Carl W. Jones, Daniele Fiandaca, Dave Bedwood, Dave Birss, Erkki Izarra, Flo Heiss, Gareth Kay, Jake Attree, James Cooper, James Kirk, James Stewart, James Wallman, Jana Savic Rastovac, John V Willshire, Jon Barnes, Jon Burkhart, Julian Cole, Laura Jordan Bambach, Marc Lewis, Mark Anderson, Mark Earls, Patrick Collister, Pierre Odendaal, Sam Ball, Scott Morrison, Seb Royce, Steve Clayton, Tim Buesing, Vladimir Ćosić
Marko
04. 09. 2014. u 9:50 pm
Alex Lavery
Dave Bedwood
Daniele Fiandaca
Dave Birss
Flo Heiss
Laura Jordan Bambach
Mark Earls
Patrick Collister
Seb Royce
James Kirk
Jake Attree
Marko.p
05. 09. 2014. u 9:39 am
Alex Lavery
Dave Bedwood
Daniele Fiandaca
Dave Birss
Flo Heiss
Laura Jordan Bambach
Mark Earls
Patrick Collister
Seb Royce
James Kirk
Jake Attree
Jon Burkhart
John V Willshire
Jon Barnes
Mark Anderson
Matea M
05. 09. 2014. u 1:14 pm
Alex Lavery, Partner & Creative Director, P&S
Ana Andjelic, Group Strategy Director, Spring Studios
Anders Gustafsson, Creative Director, TBWA \ Media Arts Lab
Anders Sjostedt, Partnership Director, Hyper Island
Ben Cooper, Group Innovation Director, M&C Saatchi Sydney
Bridget Jung, Chief Creative Officer, DigitasLBi Paris
Carl W. Jones. Assistant Professor, Faculty of Design at OCAD University, Toronto. Pop Culture Engineer in Miami Ad School, Mexico City.
Daniele Fiandaca, Head of Innovation, Cheil and Co-founder, Creative Social
Dave Bedwood, Creative Director, M&C Saatchi
Dave Birss, Founder of Additive and OneDayCodeSchool.com, Editor at Large, The Drum
Erkki Izarra, Director, Portfolio Marketability & Propositions, Microsoft
Flo Heiss, Studio Heiss
Gareth Kay, founding partner, Zeus Jones San Francisco.
Jake Attree, Creative, Dare
James Cooper, Head of Creative, Betaworks
James Kirk, Creative Director, Breed & Craft
James Stewart, Chief Content Creator, Geneva Film Co.
James Wallman, trend forecaster, journalist, presenter, author
Jana Savic Rastovac, Creative Director, McCann Belgrade
John V Willshire, Founder, Smithery
Jon Barnes, Relationship Manager, Hyper Island.
Jon Burkhart, Content Strategist, Copywriter, Author
Julian Cole, Head of Comms Planning, BBH NY
Laura Jordan Bambach, Creative Partner, Mr President / President D&AD
Marc Lewis, Dean, School of Communication Arts
Mark Anderson, Co-founder and Managing Director at We Love Digital
Mark Earls, Founder, HERD
Patrick Collister, Head of Design, Google Zoo NACE
Pierre Odendaal, Chief Creative Officer, McCann Johannesburg and McCann Worldgroup Africa.
Sam Ball,Creative Partner, Lean Mean Fighting Machine.
Scott Morrison, Founder, The Business Accelerator
Seb Royce, Chief Creative Officer, Rockabox
Steve Clayton, Associate Creative Director, McCann
Tim Buesing, Creative Director, Reactive
Vladimir Ćosić, Creative Director, McCann Belgrade