User Acquisition Specialist (Nordeus)

User Acquisition Specialist (Nordeus)

We need a data & analytics savvy User Acquisition Specialist to be in charge of managing and optimizing performance marketing campaigns.

Why we need you:

Do you have a metrics-driven mindset and find the thought of applying analytics to creative campaigns for mobile games exhilarating? This just might be the role for you!

What you’ll do:

  • Manage user acquisition/performance marketing campaigns on various performance digital channels (Social Networks, Google Ads, Mobile Ad Networks, Video Networks, DSPs, etc.)
  • Optimize and track user acquisition campaigns based on game/product goals
  • Maximize the efficiency of campaigns and their ROI by optimizing targeting, creatives, marketing messages, bids, and budget allocation
  • Manage day-to-day campaign operations with ad networks and other partners
  • Provide critical reporting to internal & external partners
  • Perform frequent A/B tests of creatives, ad copies, etc. and make detailed reports
  • Identify and implement new marketing partners
  • Research industry trends, identify new industry trends
  • Work closely with Analytics, Localization and Product teams on maximizing the potential of both free (Social, Search, etc) and paid channels to deliver the highest ROI
  • Model and project out user lifetime value and conduct breakeven analysis by using various early KPIs.
  • Assist in technical integration and troubleshooting for various technologies and partners
  • Optimize app store pages (ASO) for better conversion rates and higher visibility

What we’re looking for:

  • Strong analytical, problem-solving, and problem anticipation skills 
  • Educational degree in Marketing, Finance or similar fields
  • Advanced knowledge in Excel
  • Ability to juggle projects across multiple networks and platforms
  • Attitude to work outside of your comfort zone and get things done quickly
  • Strong interest in the entertainment universe and new technologies

Bonus points for:

  • 1+ years of experience in performance marketing
  • A profound understanding of performance-based marketing and self-service traffic platforms
  • SEO or ASO knowledge 

Why you’ll love working here:

Being fiercely independent and profitable enables us to take excellent care of the people we hire, including:

  • Competitive compensation, perks, and benefits: unlimited vacation days, best-in-class learning and development opportunities, premium private medical insurance for you and your family members, Nordeus provided breakfast, lunch, snacks, and beverages
  • State of the art workspace
  • High level of creative freedom: You won’t waste time on endless meetings getting several levels of approvals
  • Chance to work with a team of experienced game makers: we’ve got over 170 employees from 22 countries
  • Access to the latest tools and technology as well as a chance to work with a world-class marketing team
  • Be part of making Belgrade a leading tech and business hub of Southeastern Europe: We are working closely with the community to develop the gaming ecosystem and empower talent

Apply for this position today!

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