Product Marketing Specialist (m/f) (Poslovna inteligencija)

Our Marketing and Communications team is growing and this is your chance to grow with it.

You will be working alongside seasoned professionals in various fields and you can expect a lot of interactions and cross functional collaboration across the organization of over 150 people. This variety of profiles amplifies your opportunities to gain new knowledge and perspectives, just as it broadens the pool of potential lunch & sports buddies.

With us, you will have a great chance to leave a mark & to contribute to our organizational and business development. We are really looking forward to a new, motivated team member and to fresh initiative and ideas.

Apply here!

What this position is all about:

• Creating, implementing and adjusting marketing strategies for our solutions
• Developing and implementing marketing plans
• Developing and implementing content strategy (with focus on the inbound marketing)
• Initiating and coordinating content creation (case studies, videos, website copy, blog posts & news), occasionally chipping in with a piece of content yourself
• Improving organic visits, traffic, engagement on the company website through SEO, SMM, and other inbound tactics
• Creating and optimizing social media content
• Ability to contribute to outbound marketing tactics
• Representing products and solutions to customers through discussion, documentation and presentations
• Identify significant long-term opportunities based on market research and analysis, suggesting and implementing changes
• Collaborating with product management, marketing, and sales to develop product positioning and messaging that resonate with our target buyer personas
• Communicating the vision and value of the products & solutions to the sales team
• Understanding business needs and translating it to the marketing strategies and plans
• Understand the competitive landscape
• Assessing the effectiveness of the marketing programs
• Monitoring relevant analytics and crating reports
• Participating in other marketing initiatives

Ideally you should have:

• 3+ years of product or inbound marketing experience, ideally in a B2B software company
• Solid knowledge of inbound marketing methods and way to merge it with KAM based initiatives
• Strong business sense – ability to translate IT solutions in the best-selling products
• Strong analytical skills – exceptional ROI-tracking skills, ability to prove what is – or isn’t – working
• Excellent presentation skills, comfortable in front of external audiences and a solid writer
• Good people skills to interact with colleagues, cross-functional teams and third parties
• Excellent research / analytic skills
• Ability to display information in various ways
• Proactive and a responsible person
• Excellent English knowledge

Tools: 

• Hubspot
• Google Analytics
• WordPress
• Mailchimp or other Email Marketing Automation Tools
• Canva or other graphic design tool
• Project management tools – Asana, Trello, Jira (nice to have)
• Semrush (nice to have)

What we offer you:

• Opportunity to develop your skills with leading and emerging technologies
• Chance to grow along with your responsibilities
• Tailored approach to your professional and personal development through individual development plan with a dedicated budget
• A platform to voice ideas and suggest new ways of dealing with data
• Flexible working hours and work from home arrangements
• Stimulating environment and friendly work atmosphere
• Dedicated person – mentor who will help you on-board and give you extensive introduction to our models and methodology
• Various benefits (sponsored health checks, team sports activities and subsidized Multisport card, team buildings, special days off, referral bonus, paid language course…)
• Transparent and fair salary system

If this sounds like a good fit, get in touch with us. We would be happy to chat with you!

Apply here!