Digital Marketing and Advertising Specialist

Digital Marketing and Advertising Specialist (Societe Generale Srbija)

Digital Marketing and Advertising Specialist will work closely with the SGS Marketing and Communications Department and Marketing Direction in implementing digital lead generation campaigns. Successful candidate will also cooperate with external vendors to optimize online media buying and online infrastructure production. Digital Marketing and Advertising Specialist will be a part of an inspiring and fast-paced environment, with a strong drive for innovation, creativity and learning.

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We are looking for a responsible, committed person, ready to share team spirit and innovative approach!

Responsibilities:

  • Liaise with external vendors to plan and optimize the digital advertizing campaigns
  • Plan and execute Google AdWords and Google Display Network campaigns
  • Analyze website traffic and visitors behavior
  • Optimize website content for search engines, and provide support to inbound marketing initiatives
  • Support planning and execution of social media marketing campaigns
  • Support planning and execution of email marketing campaigns
  • Measure lead generation, identify trends and insights, and advise optimizing spend and performance based on the insights

Skills:

  • Understanding of digital marketing elements, data analytics, lead generation tactics and tools
  • Optimizing and analyzing PPC, PPV and PPA campaigns
  • Using Google Analytics, Google Tag Manager, Google AdWords and Google Display Network
  • SEO
  • Excel
  • Desired: Basic HTML/CSS/JS skills
  • Email marketing skills would be a plus
  • Social media marketing skills would be a plus

Requirements:

  • Two years of work experience in digital marketing and leads generation
  • High school diploma
  • University degree in IT, marketing, or related fields are a plus
  • Excellent command of English language
  • Well organized and detail oriented
  • Commercial awareness partnered with an analytical mind
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Interest in learning about customers behavior through both numbers and qualitative data

If you have the necessary competences for this position, please send your CV and Cover Letter in English to email address sgs.hr@socgen.com.

Societe Generale Banka Srbija welcomes applicants from all sections of the community. We work to ensure that people are not unjustifiably discriminated against on the basis of age, disability, ethnicity, gender, religion or belief, sexual orientation or any other grounds.

Confidentiality of your application is guaranteed. Only short listed candidates will be contacted.