OMGcommerce 2015

OMGcommerce impressions

Last years OMGCommerce was a fun and informative event. It’s a great chance to meet people working in the ecommerce industry, share war stories and catch up on what everyone’s been up to.
Tomislav Car CEO, Infinum

The conference was excellent and has gained significant attention by both public and media. We were very satisfied with the conference outcomes and cooperation with the Netokracija team.
Goran Zeković Bicro

Despite all the hype and the optimistic growth predictions, ecommerce is still very much in its infancy in the Southeast europe region. There are very few conferences where one can gain valuable insights from presentations and talk to the pioneers of e-trade, both local and global. OMGcommerce is one of those conferences.
Ivan Kovačević Head of digital marketing department Agrokor

The conference gathered some of the brightest minds of the industry.
Gasper Sopi CEO, Hyperactive

OMGcommerce is one of those "must attend" ecommerce conferences in region. It was great place to hear about ecommerce situation in region since there aren't that many successful ecommerce projects. I hope to see all of my colleagues on OMGcommerce...
Saša Stanković Head of Client Services, Interactive.agency

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Speakers

Matt Komorowski

Head of Sales (PayPal)

The world’s largest online payment system
Rob Khazzam

International Launcher (Uber)

The world’s leading ridesharing service available in over 200 cities
Dominik Pinter

Product Owner (Kentico)

World renowned CMS used by Vodafone and Sony
Petar Kozjak

General Manager (Endora)

Kentico Gold partner specialized in ecommerce
Goran Car

CTO at ComCloud (Combis)
Darko Gašpar

Direktor sektora kurirskih usluga (Tisak)
Dražen Karačić Šoljić ‘Cacan’

Ecommerce Consultant (Inchoo)

Leading Magento development and ecommerce consulting agency
Zorin Radovančević

Analytics Expert (Escape)

Leading Croatian internet marketing agency
Antonija Bilić Arar

PR & Marketing Manager (BlaBlaCar)

Europe’s leading ridesharing service
Sebastijan Placento

Ecommerce Team Leader (Gauss Development)

Ecommerce development agency
Marko Briševac

Designer (Inchoo)

Leading Magento development and ecommerce consulting agency
Robert Petković

Google Analytics Specialist (Degordian)

Full-service digital agency with offices in Vienna, Zagreb, Belgrade and Mostar
Sonja Stahor

Head of Digital Marketing (Konzum)

Croatia’s largest supermarket chain and online grocery store
Željko Riha

Project Manager (Tisak)
Damir Plejić

Co-founder (Res-pons)

Ecommerce Optimisation Expert
Rok Hrastnik

International Ecommerce and Multichannel Manager
Ivica Kruhek

Co-founder & CEO (Marker)

Ecommerce development agency
Saša Šarunić

Co-Founder (AgentCASH)

Mobile payments provider
Tomislav Car

CEO (Infinum)

Mobile and development agency
Mario Mustapić

Voditelj tima (Combis)

Leading Croatian ‘cloud’ solutions provider
Tomislav Grgurević

Programski inženjer (Combis)

Leading Croatian ‘cloud’ solutions provider
Marcel Majsan

Co-founder (Ecommerce Hrvatska)
Dino Oreški

Co-founder (Ecommerce Hrvatska)
Siniša Cvjetković

General Manager (Moja Trgovina)

Integrated ecommerce platform
Ivan Brezak Brkan

Founder (Netokracija, OMGcommerce 2015)

Southeastern Europe’s leading tech-business media platform

The Programme of OMGcommerce 2015

Updated regularly!

Main stage
08:00	Registration
09:00	Welcome
09:10	Fireside chat: PayPal and the Future of Digital Exports (in English) Matt Komorowski (PayPal) How can you use PayPal to reach the global market?
09:40	Fireside chat with Uber (in English) Rob Khazzam (Uber) Uber is launching across Central and Eastern Europe - what can the Balkans expect?
10:10	Customer Experience Management? It's your next step in ecommerce! (in English) Dominik Pinter (Kentico), Petar Kozjak (Endora) Customer Experience Management (“CXM”) is a new, growing trend in customer engagement and nurturing. We will talk about the latest trends in CXM, and demonstrate processes like personalization, marketing automation, lead scoring, and A/B testing
11:00	Prodavati na veliko traži više od vele-webshopa: Upoznajte Enterprise marketplace (na hrvatskom) Mario Mustapić (Combis), Tomislav Grgurević (Combis)
11:30	GTM / Universal Analytics u internetskoj trgovini: Vaša sljedeća odluka bi trebala biti ‘data driven’ (na hrvatskom) Dražen Karačić-Šoljić ‘Cacan’ (Inchoo) Kako koristiti podatke koji možet dobiti iz Google Tag Managera te kroz Universal Analytics kako biste donosili kvalitetnije odluke za daljnji razvoj digitalne prodaje.
12:00	Online kanali i offline prodaja na jednom mjestu? Zdrava baza za odlucivanje! (na hrvatskom) Zorin Radovančević (Escape)
12:30	TisakPaket – novi ( inovativni ) kanali distribucije (na hrvatskom) Darko Gašpar (Tisak)
13:00	Lunch
Track 1
14:00	Panel: The Future of Business Models in the Digital Economy (in English) Goran Car (Combis), Rob Khazzam (Uber), Antonija Bilić Arar (BlaBlaCar), Saša Šarunić (AgentCASH)
14:30	Ferivi: Prebacivanje ecommerce platformi bez boli i suza (uz 100% dobitka) (na hrvatskom) Sebastijan Placento (Gauss Development)
15:00	Strategija redizajna web trgovine - inkrementalne promjene ili kompletan redizajn? (na hrvatskom) Prije svakog redizajna, bio on inkrementalni ili kompletan, web trgovac mora imati valjani razlog da se upusti u trošak i rizik koji redizajn povlači za sobom. Za donošenje konačne odluke o odabiru strategije redizajna u obzir moramo uzeti veliki broj čimbenika te konačnu odluku donijeti na temelju konkretnih podataka. Marko Briševac (Inchoo)
15:30	Ecommerce Hrvatska (na hrvatskom) Marcel Majsan (Ecommerce Hrvatska), Dino Oreški (Ecommerce Hrvatska)
16:00	Pauza za kavu / Coffee break
16:30	Sensilab: Turning a Traditional Pharma Company into an Ecommerce-First Regional Brand (in English) Rok Hrastnik Sensilab was a pharma company like any other, but now they rely first and foremost on ecommerce to drive their regional expansion. How? The details will be revealed by the man who build up Studio Moderna’s internet marketing division!
17:00	Stanje ‘Enhanced Ecommercea’ u Hrvatskoj i Sloveniji (na hrvatskom) Robert Petković (Degordian)
17:30	Email marketing kao temelj ecommerce iskustva (na hrvatskom) Ivica Kruhek (Marker)
18:00	Panel: Social media u (digitalnoj) prodaji (na hrvatskom) Željko Riha (Tisak), Antonija BIlić Arar (BlaBlaCar)
18:30	Closing / Zatvaranje
Track 2
14:00	Testiranje upotrebljivosti web stranica - što, kako i zašto (na hrvatskom) Damir Plejić (Respons) Kako provoditi testiranja web stranica za poboljšanje konverzije? Premijerno predstavljamo novi projekt za domaće trgovce, i dijelimo popuste za sudionike konferencije.
14:30	Personalization and Marketing Automation Workshop (in English) Dominik Pinter, Product Owner (Kentico), Petar Kozjak, CEO (Endora)
15:30	How to Choose the Right Payment Gateway for Your Project? (na hrvatskom) Tomislav Car (Infinum) Choosing an Internet Payment Gateway (IPG) for your web shop isn't easy, and there are a lot of factors that influence this decision. We'll address the different ways of integrating an IPG to your web shop and explain potential issues in that process. We'll also comment on various IPGs on the market and what developers and web shop owners can expect from them.
16:00	Magma – LikeFigures: Kako stvoriti globalnu platformu - hub za 3D printane proizvode (na hrvatskom) Denis Ristić (Perpetuum Mobile)
16:30	Kako Loreal prodaje na internetu - bez vlastitog dućana (na hrvatskom) Renata Knežević (Loreal), Petar Pavić (Star Digital)
17:00	Sancta Domenica: U 365 dana od 100 tisuća do 3.000.000 kuna webshop prometa (na hrvatskom) Siniša Cvjetković (Moja Trgovina) Kako bi drastično povećali prodaju internetske trgovine potrebno je imati na umu sve ključne faktore. Sancta Domenica je uspjela, stoga doznajte koji su točno faktori prevagnuli u njihovom slučaju!
17:30	Konzum u 2016. Sonja Stahor (Konzum) Sa projektom A007 Agrokor se sprema na nepoznate poteze u internetskoj trgovini. Što za to vrijeme radi njihova ključna trgovina - Konzum.hr?